Most teenagers nowadays are consuming way too much online porn on a daily basis. This results in distorted attitudes towards sex, men and women. To reach a young target group, we went directly to online porn sites like pornhub, xhamster and youporn and confronted this young audience with their worst nightmare – watching their parents going at it hardcore. Within weeks the videos generated a massive social media buzz.
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Credits
Client:
Sextalks – Rat auf Draht
Agency:
Account Manager:
Rebecca Rainer
Art Director:
Roland Radschopf
Client Business Director:
Michael Mesaric
Copywriter:
Enzio Kloss
Creative Director:
Alexander Hofmann
Cutter:
Karam Al-Ghossein
Production:
Mirko Fina


