Pay in Parts

January is not the Swiss’ biggest spending month. Therefore, they should be familiarized with the advantages of the IKEA Family Card, which offers the possibility of paying for furniture in installments.

The typical assembly concept of IKEA furniture, where sofas, beds, shelves or chairs are not delivered ready-made, but are assembled by the buyers from various parts, provides the blueprint for the announcement of the installment offer.

Awards

Shortlist Print & Outdoor Print Advertising

Details

Credits

TBWA\Switzerland AG / Zurich

Art Director: Pedro Velasquez
Creative Director: Reto Clement

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