Two trends simultaneously emerged in 2022: generative AI tools like Dall-E and daily online games like Wordle. At Fuego we decided to combine the two in a high-profile project that would consolidate the agency’s innovative positioning. Thus was born Pictle.ai, a daily game designed to entertain and, in the process, dispel the myths surrounding AI, so feared in the creative sector due to its supposed potential to destroy jobs.
Pictle.ai
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Fuego Camina Conmigo
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Shortlist Design Any Other
Drops Of Life
Leo Ukraine / Kyiv
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Bronze Award Design Any OtherShortlist Interactive & Mobile Interactive DesignShortlist Interactive & Mobile Data Visualisation
Galaxy Time
Leo Germany / Frankfurt am MainMetaDesign
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Gold Award Brand Experience New Use of MediaSilver Award Design Any OtherShortlist Interactive & Mobile Digital Service Experience
CAMDOM. The first digital condom
INNOCEAN / Berlin