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Plastic Surgery

Plastic accounts for 80% of all the garbage dumped into the world’s oceans and has a horrifying impact on ocean life. IKEA aims to develop a series of toys depicting sea animals visibly transformed due to plastic pollution. By drawing attention to this problem, it is hoped that customers will reduce their use of plastic.

Awards

Silver Award European Student of the Year Communication Ideas
Member Club Gold Award European Student of the Year Communication Ideas

Details

Categories:

Country:

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Credits

Client:

IKEA

Agency:

Ekaterina Trokhina, Max Besov, Ruslan Fekhredinov, Victoria Frolova, Alyona Valova

Art Director: Ekaterina Trokhina
Copywriter: Max Besov Ruslan Fekhredinov Victoria Frolova Alyona Valova

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