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Proudly Second Best

Sometimes, insight is everything. Brands can boast of being the protagonists of the story, but in most persuasive ads, the protagonist is the customer. So it is in this Ikea campaign, in which the products are supporting characters in a familiar love story. With “Proudly Second Best,” Ikea turns that concept into a sweet ode to parenthood.

Awards

Silver Award Film & Audio TV / Cinema Commercials

Details

Categories:

Country:

Year:

Credits

Client:

IKEA

Agency:

SAL GORDA PRODUCCIONES / MadridDavid The Agency / MadridINGO / Hamburg

Art Director: Gonzalo Arica Nicolas Lopez
Creative Director: David Krueger Tomás O’Gorman

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