In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.
That invitation to McDonald’s is so universal, it can be communicated with a simple raise of the eyebrows – a gesture that everyone in the UK is familiar with.
We claimed ownership of this knowing look that everyone understands, and turned it into a sticky, cultural action that can only mean one thing.
