Red River Farm” is a daring campaign revealing the harsh realities of animal exploitation in fashion. Disguised as a kids’ TV show, it uses cute puppets to expose the truth to an unsuspecting host, Jesse Cave. The film shocks viewers with the graphic reality of how clothes are made, highlighting the suffering of over a billion animals each year. With zero media budget, it reached 1.2 million views, urging people aged 25-40 to make compassionate, vegan clothing choices.
Red River Farm
Awards
Shortlist
Film & Audio
Film & Audio for non-profit / public service / NGO
Details
Categories:
Country:
Year:
Credits
Client:
PETA
Agency:
Art Director:
Holly Fallows
Creative Director:
Katy Hopkins
Steve Hawthorne
Designer:
Nick Dinnen
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