For Ladbrokes be taken seriously as an entertainment brand, we needed to behave like one. So we reimagined one of the most iconic cinema moments of all time – Rocky’s Run. In an epic Hollywood first, we seamlessly replaced the entire cast (bar Rocky) with players from Ladbrokes’ world of sports and gaming, vividly bringing to life the jubilant spirit of the Ladbrokes platform ‘We Play Together’.
Rocky
Awards
Gold Award
Film & Audio
Craft – animation, VFX, CGI and 3D
Silver Award
Film & Audio
TV / Cinema Commercials
Bronze Award
Film & Audio
Craft – Direction, Cinematography and Editing
Details
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Ladbrokes
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