The brand identity for Saaristo, a globally attractive new destination brand, is taking authenticity and cultural value in branding to a new level. To introduce Saaristo as it is – a life-shaping experience of vast space, unique stillness, raw nature, and sincere culture – we kept its birth name and let the islands shape its identity. After 20 hours well-spent in Google Maps, there was a handpicked island shape for each letter found among the 40.000 islands.
Saaristo Brand Identity
Awards
Shortlist
Design
Corporate Brand Identity
Details
Categories:
Country:
Year:
Credits
Client:
Visit Turku Archipelago
Agency:
Creative Director:
Liisa Paasio
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