Retailers and service providers in Russian cities are often strangely located. Only 20% of new ventures survive the first two years. Sberbank processes transactions for 80 million clients and 1.2 million businesses. Data shows that infrastructures often don’t meet local needs. Hundreds of outdoor ads and over 3,000 unique online banners ask for local residents’ opinions on algorithm-generated business ideas for the neighborhood.
Sberbank. Neighborhoods
Awards
Gold Award
Design & Craft
Graphic Design
Details
Categories:
Country:
Year:
Credits
Client:
Sberbank of Russia
Agency:
Agency Producer:
Alevtina Kirsanova
Ivan Paschenko
Art Director:
Grisha Sorokin
Creative Director:
Grisha Sorokin
Designer:
Vit Abrams
Holga Balina
Production Company:
Hype Production
Supporting company:
Good Data New York
Technical designer:
Taras Sbibnev
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