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Self-Isolation Index

During the first wave of Covid in Russia it appeared that Yandex could measure the city activity level by comparing trends of how people were using its services before and during the pandemic. This discovery enabled creation of the Self-Isolation Index – a 0 to 5 grade scale, based on the anonymous data from 24 Yandex apps, used daily by 60% of Russians. The Index was measured live for 173 cities with over 100k citizens and placed on the most visited web page in Russia.

Awards

Silver Award Integrated & Innovation Best Use of Data
Bronze Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Bronze Award Interactive & Mobile Data Visualisation
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Member Club Gold Award Integrated & Innovation Best Use of Data

Details

Categories:

Country:

Year:

Credits

Client:

Yandex

Agency:

Yandex Creative Studio "7.47"

Agency Producer: Inna Omelchenko
Art Director: Vasilii Ovchinnikov
Copywriter: Serob Khachatryan Konstantin Pudan
Creative Director: Alexandra Novohatskaya
Director of Marketing Operations: Petr Abroskin
Head of Communications: Denis Novikov
Head of Content Services: Tonia Samsonova
Head of Data Journalism Group: Igor Loshchits
Head of Search Functionality Department: Andrey Plakhov

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