During Russia’s first wave of Covid-19, Yandex measured Russian cities’ activity levels by comparing trends of how people were using its services before and during the pandemic. This discovery enabled the creation of the Self-Isolation Index – a scale ranging from 0 to 5 based on the anonymous data from 24 Yandex apps used daily by 60% of Russians. The Index for 173 cities with over 100k inhabitants was measured live and placed on Russia’s most visited web page.
Self-Isolation Index
Awards
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Credits
Client:
Yandex
Agency:
Agency Producer:
Inna Omelchenko
Art Director:
Vasilii Ovchinnikov
Copywriter:
Serob Khachatryan
Konstantin Pudan
Creative Director:
Alexandra Novohatskaya
Director of Marketing Operations:
Petr Abroskin
Head of Communications:
Denis Novikov
Head of Content Services:
Tonia Samsonova
Head of Data Journalism Group:
Igor Loshchits
Head of Search Functionality Department:
Andrey Plakhov
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