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Shame

Contrary to common belief, cold, hunger and loneliness aren’t homeless people’s worst problems. Shame is. Unlike ordinary people, the homeless cannot get rid of this feeling. They face shame 24/7/356, causing the immune system to produce tumour necrosis alpha, a messenger with a paralyzing effect that impedes even the acceptance of help. Dramatized in this campaign by homeless people wearing medieval shame masks, this new facet completely changed the discourse.

Awards

Nomination Print & Outdoor Print Advertising
Nomination Print & Outdoor Print & Outdoor for Non-profit/Public Service/NGO
Member Club Gold Award Print & Outdoor Print Advertising

Details

Categories:

Country:

Year:

Credits

Client:

neunerhaus

Agency:

Havas Wien

3D-Retoucher: Denis Mujakovic
Art Director: Emil Haider
Copywriter: Alexander Rudan Karin Schalko
Creative Director: Alexander Rudan
Photographer: Bernd Preiml

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