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Shaping Better Care

In Ukraine, over 100,000 children live in orphanages, a number rising due to the war. Many Ukrainians hesitate to adopt due to stereotypes and fear. To change this, we partnered with UNICEF to launch the “Shaping Better Care” campaign, using bright plasticine illustrations to depict real families who have adopted. The campaign drew 2,403 hotline calls, resulting in 322 children find their adoptive parents and a loving home.

Awards

Shortlist Design Illustration

Details

Categories:

Country:

Year:

Credits

Client:

UNICEF Ukraine

Agency:

Postmen / KyivPostmen Production / Kyiv

Art Director: Iryna Pavlova

More Illustration Works

  • Shortlist Design Illustration
    FENESTRA

    FENESTRA

    Eat, SleepDesign / BerlinFenestra / Getting Closer / Berlin

  • Genius Loci
    Silver Award Print & Outdoor Craft – Illustration
    Bronze Award Design Illustration
    Shortlist Design Packaging
    Minefield Honey: Designing Hope

    Minefield Honey: Designing Hope

    Saatchi & Saatchi Ukraine / Kyiv

  • Bronze Award Design Illustration
    Bronze Award Design Motion Graphics
    SNFCC Xmas24 – Xmas Souls

    SNFCC Xmas24 – Xmas Souls

    ODD BLEAT / ATHENS

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