Plan International focuses on girls’ rights. One obstacle to equality is the language – we talk to girls and boys differently. This affects how they girls see their potential. Sheboard is a mobile keyboard that uses predictive text to suggest gender-neutral language. It’s the core of the Raised by Words campaign, which strengthens girls’ self-confidence through language.
Sheboard – Raised by Words
Awards
Gold Award
European Student & Young Creative
Young European Creative – Design
Member Club Gold Award
European Student & Young Creative
European Student – Creative Ideas
Details
Categories:
Country:
Year:
Credits
Client:
Plan International Finland
Agency:
Agency Producer:
Marc Stevenson
Creative Director:
Tobias Wacker
Design Director:
Joseph Bayne
Designer:
Katariina Harteela
Developer:
Mikko Hytönen
Graphic Designer:
Sonya Isapova
Photographer:
Shoot Hayley
Programmer:
Dean Clatworthy
Project Manager:
Antti Rasi
Web Designer:
Luca Rossi
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Member Club Gold Award European Student & Young Creative European Student – Creative Ideas
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Member Club Gold Award European Student & Young Creative European Student – Creative Ideas
