In 1865, Franz Xaver Winterhalter painted Empress Elisabeth of Austria’s most famous portrait. Cementing the myth of Sisi as nothing more than a beautiful woman in luxurious dresses with beautiful hair. It was time for a new portrayal of Sisi. On international women’s day, we covered the world famous Sisi portrait everywhere in Vienna with a new portrait. A minimalistic poem. No image, drama or beauty. Showing nothing but facts that had gotten forgotten.
Sisi’s New Portrait
Awards
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Brand Experience
PR / Events
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Credits
Client:
Vienna Tourist Board
Agency:
Art Director:
Simon Herret
Creative Director:
Michael Maria Morgenbesser
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