Slow is the Way to Go

Royal Crown Cola is a little different than you may remember. It’s slowed down in all of its communication and expects the same from its consumers. In the spot we tried to capture the authentic southern landscape and explain to viewers that the best route isn’t always the shortest one.

Awards

Member Club Gold Award Film & Radio TV/Cinema Commercials
Member Club Gold Award Film & Radio Online/Viral Videos

Credits

WMC Grey

Art Director: Christophe Wechsler
Copywriter: Pavel Pribyl
Creative Director: David Suda
Director of Photography: Dušan Husár
Film Director: Milan Balog

More Online/Viral Videos Works

  • Member Club Gold Award Film & Radio Online/Viral Videos
    The Bee

    The Bee

  • Member Club Gold Award Film & Radio Online/Viral Videos
    Santa Ana

    Santa Ana

  • Member Club Gold Award Film & Radio Online/Viral Videos
    Pyxida Fish Taverns

    Pyxida Fish Taverns