Russians talk and text on phones while driving, a habit that increases fourfold the risk of accidents. Radio stations air talk shows where listeners call in to win prizes or just to say hi. SM Polis Insurance ran this campaign to warn drivers of the dangers of using a cell phone at the wheel by getting a popular call-in radio show to broadcast real ‘car crashes’ recorded live on the air.
SM Polis Insurance
Awards
Silver Award
Film & Radio
Radio Commercials
Nomination
Integration & Innovation
Social Responsibility Campaigns
Member Club Gold Award
Promotions & New Media
Live Stunts
Details
Categories:
Country:
Year:
Credits
Client:
SM Polis Insurance
Agency:
Art Director:
Vladislav Derevyannikh
Copywriter:
Anton Mamykin
Alexander Sinyuk
Creative Director:
Andrei Gubaidullin
Media Supervisor:
Elizaveta Larionova
More Live Stunts Works
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Nomination Film & Radio Radio Commercials
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Nomination Promotions & New Media New Use of MediaNomination Film & Radio Radio Commercials
Theater Rigiblick Plays the News
FCB Zürich
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Nomination Film & Radio Radio Commercials
Neuroth Quizshow
FCB Zürich