Smor is a new premium range of milk butter products in Brazil. The name comes from the Swedish word for butter (etymology: Old Swedish smj, r, smør, from Old Norse smjǫr, smør). The purpose of the design was to create a modern-classic logo that would identify the product. The trademark forms the letter “S”, inspired by the iconic “butter curl” when serving. The linear design allows the company to mark the pieces of butter during the production process, enhancing the bran
Smor Premium Milk Butter
Awards
Member Club Gold Award
Graphic Design
Corporate Brand Identity
Details
Categories:
Country:
Year:
Credits
Client:
Iogurte Moo
Agency:
Creative Director:
Greg Tsaknakis
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