This case shows how a local beer brand gained recognition as one of the most relevant brands during the pandemic. Instead of making commercials, Super Bock reused the alcohol from the de-alcoholization process of its alcohol-free beer to produce hand sanitizer, which was donated to hospitals across the country. Then, in a tribute to all health professionals, its alcohol-free beer was rebranded Super Doc, generating record brand equity levels.
Super Doc
Awards
Silver Award
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Super Bock
Agency:
Account Director:
João Rodrigues
Art Director:
Gilberto Barroa
Rodrigo Maciel
Copywriter:
Sérgio Gomes
Francisco Peres
Creative Director:
Nuno Jerónimo
Film Director:
José Pedro Sousa
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