In this campaign, Rademar, a sports store stated: to get over the stress, dress your sportswear and go outside – sweat your stress away! Ingenious photo production and pun copy were used in outdoor solution.
Sweat your stress away
Awards
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Member Club Gold Award
Print & Outdoor
Print Advertising
Member Club Gold Award
Print & Outdoor
Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
Rademar
Agency:
Art Director:
Kerstin Raidma
Ingmar Järve
Copywriter:
Anna Stina Tõnissaar
Creative Director:
Oliver Lomp
Designer:
Kuldar Leement
Photographer:
Ken Oja
Project Manager:
Indrek Viiderfeld
Sandra Ollik
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