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SWIPE

Telekom launched SWIPE, a new GenZ tariff, with full customization options. So we created a campaign they can customize too. We joined forces with a Slovak rapper, Gleb. First, we created the song ‘SWIPE’ as an anthem of freedom. Then we invited GenZ to create a music video for it. In 3 activation spots, we showed crazy examples of how it could look like. On Gleb’s Instagram, we launched a virtual brainstorming, gathered 3000 insane ideas and filmed the best ones.

Awards

Bronze Award Film & Audio Craft – Direction, Cinematography and Editing

Details

Categories:

Country:

Year:

Credits

Client:

Slovak Telekom

Agency:

Ekran / BratislavaMUW Saatchi & Saatchi / BratislavaArmada Films / Prague

Art Director: Tomáš Bánik
Creative Director: Jaroslav Vigh

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