Aboard their racing-sleighs, Ayrton Senna, Steve McQueen and the Red Bull pilots carry freshly produced watches from the TAG Heuer factory, high in the Swiss mountains. On their way, they cross the most iconic watch models. The end of the film reveals that this miniature scale-model looking set is, in fact, an installation in the front-window of the Champs-Elysées TAG Heuer shop. This explain our approach with the tricky stop-motion effect and hand-painted backgrounds.
TAG Heuer Holiday Season
Awards
Shortlist
Film & Audio
Craft – animation, VFX, CGI and 3D
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