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The Black Forest Sneakers

To inspire a young, international audience, especially in Asia/Japan, to visit the Black Forest beyond traditional tourism campaigns, three limited edition sneaker models were created in collaboration with Puma, reflecting the craftsmanship, colours and traditions of the Black Forest. A microsite and social media promoted the designs and region. The Tokyo pop-up store launch led to global coverage, with sneakers selling out in 48 hours and a 41% rise in bookingsrn

Awards

Silver Award Design Any Other

Details

Categories:

Country:

Year:

Credits

Client:

Schwarzwald Tourismus GmbH/Black Forest

Agency:

SAINT ELMO'S GERMANY / Munich

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