Heineken created “The Boring Phone” to help Gen Z embrace digital detox and focus on real-life socialization.Launched in 2024 during Milan Design Week, the phone featured a simple,recycled design and targeted those seeking to disconnect from smartphones.The campaign reached 7.1 billion impressions globally,with over 2000 publications and 24,000 sign-ups.It became Heineken’s most successful PR campaign, generating 100% positive press sentiment and 97% positive feedback
The Boring Phone
Awards
Gold Award
Design
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Heineken
Agency:
Art Director:
Flavia Conti
Alejandro Gutierrez
Creative Director:
Corina Patraucean
Jack Christensen
Rainor Marinho
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