Only 5% of online users are responsible for the majority of hate comments. That’s a lot less than you might think. These 5% are still loud. The remaining 95%, on the other hand, often stay far too quiet when they encounter hate online. Hate wouldn’t stand a chance if the majority were to raise their voices. Telekom inspires the silent 95% of users to realize their power to stand together and speak out against hate together. When love is loud, hate doesn’t stand a chance.
The choir against hate speech
Awards
Bronze Award
Film & Audio
TV / Cinema Commercials
Bronze Award
Film & Audio
Craft – Music and Sound
Details
Categories:
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Credits
Client:
Deutsche Telekom
Agency:
Creative Director:
Stephan Schaefer
Tomas Tulinius
More Craft – Music and Sound Works
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Shortlist Film & Audio Craft – Music and Sound
PENNY – Wonderful World
SERVICEPLAN GERMANY / Munich
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Shortlist Film & Audio TV / Cinema Commercials
Moneymaker
thjnk Zürich / ZürichMIGROS Supermarkt AGFeit Filmthjnk Zürich / Zurich
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Shortlist Film & Audio TV / Cinema Commercials
National Theatre Live
ManvsMachine LtdWonderhood Studios