The date and the fish

Our goal was to highlight the phone’s water resistance with a great brand story and exceptional storytelling. That’s why we went with an unusual testimonial that lives underwater and loves to kiss glass: a cleaner fish. As it catches sight of the Galaxy S23 Ultra’s flawless display in a restaurant, it can no longer resist and does everything to get its lips onto its newfound love. Thanks to the phone’s water resistance, the adventurous film concludes with a happy ending.

Awards

Shortlist Film & Audio Craft – animation, VFX, CGI and 3D

Details

Credits

Leo Burnett Germany

Art Director: Carlos Karan
Creative Director: David Unger Iken Huth

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