To make football more accessible to young girls with an immigrant background, the National League of Finland, the Football Association of Finland, and Nike donated a Nike Pro sport hijab to every female player in the country who wanted one in the spring of 2021. Since the end of 2021, this became standard practice and every football club in the country has been able to order sport hijabs for their players from FA for free.
The Equal Kit
Awards
Gold Award
European Best Young Creative
Communication Ideas
Details
Categories:
Country:
Year:
Credits
Client:
Agency:
Art Director:
Nelli Immonen
Copywriter:
Martta Kallio
Otto Kilpiö
Creative Director:
Ville Ohtonen
Markus Nieminen
Designer:
Lara Ala-Olla
Other:
Tuomas Karvonen
Jyrki Poutanen
Mikko Pietilä
Rosa Kojonkoski
Pete Sarkalahti
Strategist:
Saana Simander
The design was also influenced by:
Sami Kelahaara
Nazirah Ashari
Sara Salmani
Tyler Okonma
Malcolm McCormick
Kanye West
Miro Olsoni
Ellen Lindbom
Emmi Paajanen
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