In order to really connect with the customers and create a relatable insight, HORNBACH decided to use one thing all DIYers have in common: the sweaty, worn out, dirty work clothes. Honouring them with a sew-on label carrying the name HERZBLUT (which can be translated as ‘commitment’ or ‘passion’) and making them part of ‘The HORNBACH spring collection’.
The HORNBACH spring collection
Awards
Silver Award
Film & Radio
Cinema Commercials
Nomination
Film & Radio
TV Commercials
Details
Categories:
Country:
Year:
Credits
Client:
HORNBACH Baumarkt AG
Agency:
Account Management Director:
Tim Holtkötter
Account Management Supervisor:
Maik Richter
Agency Account Manager:
Franziska Falk
Art Director:
Felix Pfannmüller
Jared Leistner
Chief Creative Director:
Guido Heffels
Copywriter:
Marlon Fischer
Nicolas Blättry
Creative Director:
Guido Heffels
Ramin Schmiedekampf
Frank Hose
Director of Photography:
Bjorn Charpentier
Film Director:
Carl Erik Rinsch
More Cinema Commercials Works
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TBCTV Advertising
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Nomination Film & Radio TV Commercials
Mechanics
thjnk Berlin