In contrast to the classic branding techniques of extensive advertisement and logo stamping, the Invisible Store camouflages itself in Plaza 66’s atrium, rebelling against the concepts of loud and overbearing labelling by owning its stealth architecture and design. The concept of invisibility is a nod to the brand’s subtle and unidentifiable attitude, while the mirrors reflect the logos of all the surrounding competitors locking in the self-confidence of the brand.
The Invisible Store
Awards
Silver Award
Design
Spatial Design
Member Club Gold Award
Design
Spatial Design
Details
Categories:
Country:
Year:
Credits
Client:
Bottega Veneta
Agency:
Art Director:
Matteo Tommasi
Alberto Santoro
Chief Creative Officer:
Bruno Bertelli
Cristiana Boccassini
Client Service Director:
Benedetta Virga
Cabiria Grachelli
Copywriter:
Rajiv Olivato
Edoardo Cervigni
Creative Director:
Sandra Bold
Costanza Rossi
Executive Creative Director:
Erick Loi
Global Chief Creative Officer:
Bruno Bertelli
Team Planner:
Bela Ziemann
Carlotta Monzani
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