How do you tell Gen Z that Vaseline is the ultimate jelly for endless uses? Easy: you never even mention it directly. “The Jolly Jelly” campaign hides Vaseline behind 101 fake brands, packages, and ads, staging one unforgettable prank on the advertising world. In a time when buying countless products feels both pointless and addictive, we proved nothing beats Vaseline. No matter how brands insist we need something new, it remains the most iconic, multifunctional, and versatile jelly of all time.
The Jolly Jelly
Awards
Student Shortlist
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Student Silver Award
PINHAIS Typeface
Faculdade de Belas Artes da Universidade do Porto / Porto
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Student Gold Award
The (H)anger Typo
Sup De Création / Paris
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Student Shortlist
Ästhetik des Vergessens
IED Barcelona / Barcelona