In the early months of russia’s invasion, bombings hit Ukrainian oil and gas facilities, causing a severe fuel shortage. Volunteers, crucial for evacuations and supply deliveries, felt this shortage too. WOG, a Ukrainian national gas station chain, partnered with VISA to introduce a new humanitarian petrol renaming all existing fuels to “THE KIND FUEL”. A driver could buy to donate any fuel as “THE KIND FUEL” to support volunteers with prepaid petrol.
The Kind Fuel. Donation campaign
Awards
Shortlist
Brand Experience
Branded Spaces
Details
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Client:
West Oil Group (WOG)
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More Branded Spaces Works
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Shortlist Brand Experience Branded Spaces
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Silver Award Brand Experience Branded SpacesShortlist Design Spatial Design
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Bronze Award Brand Experience Branded SpacesBronze Award Brand Experience PR / EventsShortlist Print & Outdoor Outdoor (including poster and billboard)Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGO
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