The Vorab glacier in Laax is melting due to global warming. According to calculations, it will be gone forever in 35 years. With the LDP, snowboarders were given the power to push that day further into the future. Each pass sold postpones the last day by 10 minutes because the proceeds are used to compensate a guaranteed amount of 1000 kg of CO2. In addition, trees were planted around the glacier to remove CO2 from the atmosphere. The LDP was promoted with a 360° campaign.
The Last Day Pass
Awards
Bronze Award
Design
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Mountain Vision
Agency:
Account Manager:
Julia Nicolaisen
Agency Producer:
Steffen Rodewoldt
Sandra Cavero
Art Director:
Michael Lux
Stephan Westerwelle
Chief Creative Officer Germany:
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Copywriter:
Laura Bergler
Creative Director:
Friederike Fröhlich
Tobias Mayer
Designer:
Alexander Kneifel
Director of Photography:
Manuel Zoller
Editing:
Benedikt Haas
Global Chief Creative Officer:
Alex Schill
Senior Account Manager:
Nadège Jaussi
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