The myth, history and art of distilling The Macallan premium whisky Visitor Experience was staged through a spatial expression of the brand. A parcours embedded in the actual production hall interacts with the distillery’s architecture and the surrounding landscape, creating an exhibition that addresses all senses. Information pillars and walkable pavilions convey history and values of The Macallan as well as explain the complex process of whisky production.
The Macallan Visitor Experience
Awards
Silver Award
Graphic Design
Spatial / Experiential Design
Member Club Gold Award
Graphic Design
Spatial / Experiential Design
Details
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Credits
Client:
The Edrington Group
Agency:
Creative Director:
Uwe R. Brückner
Wassim Melki
Kathrin Milic-Grunwald
Photographer:
Gyorgy Korossy
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