A new poster campaign for McDonald’s highlights a benefit of the fast food brand’s iconic global logo as a universal landmark to help guide people. To show tourists the way, locals used McDonald’s as a landmark. The campaign consisted of a series of posters that reconstruct routes to the most popular tourists’ sites, using the McDonald’s logo as a universal symbol.
The Navigate Poster
Awards
Silver Award
Graphic Design
Any Other
Nomination
Print & Outdoor
Poster Advertising
Details
Categories:
Country:
Year:
Credits
Client:
McDonald's
Agency:
Art Director:
Elizaveta Matveeva
Copywriter:
Veronika Ustuzhanina
Creative Director:
Ilya Pryamilov
Group Account Director:
Victoria Semikasheva
More Any Other Works
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Nomination Print & Outdoor Poster Advertising
Assembly Fail
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Nomination Print & Outdoor Poster Advertising
Closed for Inventory
Scholz & Friends
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Nomination Promotions & New Media PromotionsNomination Print & Outdoor Newspaper AdvertisingNomination Print & Outdoor Poster Advertising
Women should not be worth less
Publicis Communications Schweiz