“The Perpetual Journey” is a classic point & click adventure game in the style of Monkey Island or Day of the Tentacle that allows a deep dive into the IWC brand and heritage.nThe main character of the game is the most famous watchmaker of the present time, 86-year-old Kurt Klaus. This game is his story. And it happened pretty much … not exactly like this.nReleased in 5 episodes within the IWC app, “The Perpetual Journey” provided a long-lasting brand experience.
The Perpetual Journey of Kurt Klaus
Awards
Bronze Award
Design
Illustration
Details
Categories:
Country:
Year:
Credits
Client:
IWC Schaffhausen
Agency:
Agency Producer:
Tino Schulz
Art Director:
Nathalie Poets
Marcelo Seguti
Sebastian Stamm
Associate Director Brand Marketing:
Maurice Moitroux
Creative Director:
Joerg Waschescio
Editing:
Thomas Griesbach
Daniel Klessig
Game Design, Game Development:
Tobias Bilgeri
Johannes Spoor
Other:
Matthias Spaetgens
Robert Krause
Janice Kretschmer
Isabel Liedl
Senior Project Manager Brand Communication:
Caroline Spoerry
Strategic Brand Planner:
Thomas Scheuring
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