In Hungary, theatres are more than entertainment – they are voices of social commentary. To support causes, Radnóti Theatre turned stage props – which hold deep emotional value for audiences – into fundraising tools, where symbolic objects linked to hunger and poverty were sold to support NGOs. Through an interactive auction microsite, audiences engaged with personal stories tied to each prop, turning an event into a platform where people became active participants.
The Props of Life
Awards
Bronze Award
Brand Experience
PR / Events
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Details
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Credits
Client:
Radnóti Miklós Theatre
Agency:
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