Let’s confront people with the effects of climate change in an unusual way – citing an attention-grabbing topic: Money. We created a super attractive but massively unscrupulous offer. A business model out of the disaster: “THE RISE”, the first real estate company to help you profit from rising sea levels. The goal: a cynical offer that looked so authentic that people couldn’t help but share and talk about it.
THE RISE
Awards
Silver Award
Brand Experience
PR / Events
Shortlist
Interactive & Mobile
Interactive Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
growney
Agency:
Creative Director:
Nicolas Klein
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