Drivers spend over 50 hours in traffic jams every year. Mini Connected now helps them to find the fastest way with Real-Time Traffic Information. Berlin’s pedestrians were able to experience this benefit for themselves. By installing shortcuts in the form of special billboards with fitting doors, ladders and stairs, they were given the chance to shorten the distance on foot by up to 12 minutes. In short: everyone finds the fastest way through the city with Mini.
The Shortcut Billboards
Awards
Gold Award
Graphic Design
Spatial / Experiential Design
Details
Categories:
Country:
Year:
Credits
Client:
BMW AG
Agency:
Account Management:
Konstanze Kliesch
Valentyna Fomina
Agency Producer:
Jochen Hirt
Norbert Henning
Art Director:
Michael Lux
Pascal Plaumann
Chief Executive Officer:
Ben Foehr
Copywriter:
Kornelia Szatko
Creative Director:
Hans-Peter Sporer
Luitgard Hagl
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Film Director:
Stephan Telaar
Global Chief Creative Officer:
Alex Schill
Illustrator:
Karina Kirschner
Managing Director:
Ewald Pusch
Managing Partner:
Christina Antes
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