The Step Cracker

To break the accessibility deficit in most stores, Hotels and restaurants throughout Portugal (more than 90% don’t have access), no one better than a paraplegic dancer to demonstrate how a ladder or a small step can be a barrier in her/his life. And that you need help to break it.nAfter the launch, access to the associacaosalvador.com site tripled afterwards. The site has the information that a business owner needs to make the transformation in his business.

Awards

Bronze Award Film & Audio Film & Audio for non-profit/public service/NGO

Credits

Dentsu Creative Portugal

Agency Producer: Martim Lemos Francisco Magalhães
Art Director: Sérgio Lobo
Chief Creative Officer: Lourenço Thomaz
Copywriter: Nuno Leal
Film Director: Nuno Alberto Flávio Sousa
Other: Ivo Purvis Paula Cardoso Bernardo Magalhães

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    Casual War

    Casual War