To break the accessibility deficit in most stores, Hotels and restaurants throughout Portugal (more than 90% don’t have access), no one better than a paraplegic dancer to demonstrate how a ladder or a small step can be a barrier in her/his life. And that you need help to break it.nAfter the launch, access to the associacaosalvador.com site tripled afterwards. The site has the information that a business owner needs to make the transformation in his business.
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The Step Cracker
Awards
Bronze Award
Film & Audio
Film & Audio for non-profit/public service/NGO
Details
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Credits
Client:
Associação Salvador
Agency:
Agency Producer:
Martim Lemos
Francisco Magalhães
Art Director:
Sérgio Lobo
Chief Creative Officer:
Lourenço Thomaz
Copywriter:
Nuno Leal
Film Director:
Nuno Alberto
Flávio Sousa
Other:
Ivo Purvis
Paula Cardoso
Bernardo Magalhães
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