Drivers and passengers who place the seat belt behind their back protect the car seat, not themselves. This common and apparently harmful practice comes as a fatal irony: by cheating the seat belt, they cheat their lives in the event of a traffic accident. ‘The Survivors’, the first outdoor museum of car seats, displayed car seats that literally told the story of their survival – tragic stories based on real accidents.
The Survivors
Awards
Nomination
Integration & Innovation
Public Service & Charity Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Romanian Police
Agency:
Account Manager:
Loredana Hatingher
Art Director:
Raul Ciceu
Client Service Director:
Mihaela Bourceanu
Copywriter:
Toni Bunaiasu
Luca Costea
Creative Director:
Liviu Turcanu
Photographer:
Silviana Toader
Strategic Planner:
Cristina Iordanescu
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