One in five couples in Italy struggles with infertility, yet institutions and media give the issue little attention, maintaining a social and cultural taboo. Cecos, a non-profit, is launching a video campaign to raise awareness, staging a “taboo shop” where customers can “buy” topics like incest, euthanasia, and the ultimate taboo: infertility. The best way to get rid of a taboo is to start talking about it.
The Taboo Shop
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Film & Audio
Film & Audio for non-profit / public service / NGO
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