Ruavieja wanted to convince people to spend more time with their loved ones, but while that’s actually easy to do, the hard part is getting them to really change their behaviour. The heart of the campaign lies in an algorithm created to calculate how much time we have left to spend with the people we care about most. No speculation, just hard cold data with a clear purpose, to make you re-think your priorities.
The Time We Have Left
Awards
Silver Award
Film & Radio
Online/Viral Videos
Member Club Gold Award
Film & Radio
Online/Viral Videos
Details
Categories:
Country:
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Credits
Client:
Pernod Ricard
Agency:
Agency Producer:
Victor Cruz
Art Director:
Juan Frias
Creative Director:
Juan García-Escudero
Gastón Guetmonovitch
Dani Sáenz
Film Director:
Pancho Alted
Félix Fernández de Castro
Production Company:
TESAURO
Programmer:
Victor Moreno
Luis Marcano
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