There’s only one life in your life

The Chelyabinsk tube rolling plant conducts regular health checks and safety drills, which all its employees are familiar with. Sadly, this does not translate into fewer violations of the rules. To change attitudes towards health and safety, a video-game format featuring a character with several lives was created to remind workers that, unlike him, they have only one life.

Awards

Nomination Graphic Design Motion Graphics

Details

Credits

Instinct (BBDO Group)

Art Director: Maxim Demkin
Copywriter: Olga Veretinskaya Andrey Koziy
Creative Director: Alexey Meshkov Daniil Ostrovsky
Designer: Vsevolod Varfolomeev
Illustrator: Sergey Kostik
Motion Designer: Daniil Svetlov Anton Gremyakov

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