In the early spring of 2020, the world’s media was busy stressing the importance of handwashing. No wonder people soon grew insensitive to the message. Therefore, McDonald’s Russia launched an unskippable preroll YouTube ad with a single line of text appearing: 20 seconds you cannot skip. The ad, showing the proper handwashing technique, lasted precisely 20 seconds – the minimum amount of time soap needs to kill the virus.
Truly unskippable preroll
Awards
Bronze Award
Film & Audio
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
McDonald's
Agency:
Account Group Head:
Alevtina Arkhipova
Art Director:
Ekaterina Trokhina
Copywriter:
Daria Tsareva
Creative Director:
Evgeny Shinyaev
Digital Account Director:
Irina Fattakhetdinova
Digital Director:
Andrey Baykov
Marketing Director:
Tatiana Gura
Senior Media-Planner:
Vera Konovalova
More Any Other Works
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Shortlist Film & Audio Any Other
elBulli Fumé
PENSANDO EN BLANCO / HondarribiaONDARRETA / OIARTZUN
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Bronze Award Film & Audio Any Other
Customer Lifeline
MUW Saatchi & Saatchi / Bratislava
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Bronze Award Film & Audio Any OtherShortlist Film & Audio Craft – Direction, Cinematography and Editing
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