Vegetarian Baby Food

According to the Guinness World Records, Zurich’s Hiltl is the world’s oldest vegetarian restaurant (since 1898). In 2019, Hiltl launched an organic baby porridge that is 100% vegetarian. This campaign announced the product innovation, in ads in parents magazines and on posters and billboards.

Awards

Nomination Print & Outdoor Print Advertising

Details

Credits

Ruf Lanz, Zurich

Account Executive: Marc Gooch
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Creative Director: Markus Ruf Danielle Lanz

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