The Anton Pustet bookstore needed a modern, visible presence to attract a diverse audience while staying true to its core values. rnrnThe idea: a shop window that humorously stages what customers love most – reading. rnrnThe solution: charming illustrations of readers in different poses forming the letters “ANTON.” Shown at the Salzburg Literature Days, the design creates a memorable identity and offers potential far beyond the shop window.
Verlag Anton Pustet – Shop Window
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Shortlist
Print & Outdoor
Craft – Illustration
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