Helsingin Sanomat, the largest Nordic daily subscription newspaper, launched a web and print campaign to promote its renewed digital news service. We needed a concept that lives in time and tells about the news service that updates itself almost every second. Due to this, we created a copy-based campaign that suggests ongoing change—that implies that while you’re reading the news, the news are already old news: ‘What is happening in the world right now? Or now.’
What is happening in the world right now? Or now.
Awards
Member Club Gold Award
Graphic Design
Any Other
Details
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Country:
Year:
Credits
Client:
Helsingin Sanomat
Agency:
Account Director:
Noora Murremäki
Art Director:
Matti Virtanen
Ville Rutanen
Chief Creative Officer:
Jyrki Poutanen
Client's Representative:
Veera Siivonen
Alo Valtere
Niina Käkelä
Content Strategist:
Aki Toivonen
Copywriter:
Tuomas Perälä
Creative Director:
Erno Reinikainen
Designer:
Jukka Aaltonen
Developer:
Aleksi Pitkänen
Idea contribution:
Mikko Santonen
Sofia Kaura-Aho
Tiia Penttinen
More Any Other Works
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Member Club Gold Award Graphic Design Any Other
Klimamichaniki
Semiotik Design Agency
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Member Club Gold Award Graphic Design Any Other
Plugit Logo ID
ReD. Brand Design
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Member Club Gold Award Graphic Design Any Other
Union Red Ale Box
Agencija 101