Swiss children love McDonald’s, but often cannot yet pronounce the names of the products correctly – especially because they are English words. This circumstance doesn’t bother us. On the contrary: we turn the charming word creations into campaign headlines. To show that we as a brand understand Swiss children very well, their pronunciation of the products becomes the message of the campaign. At McDonald’s, kids can be kids.
Where Kids can be Kids
Awards
Shortlist
Print & Outdoor
Outdoor (including poster and billboard)
Details
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Country:
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Credits
Client:
McDonald's
Agency:
Creative Director:
Mark Taylor
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