Window of Opportunity

In Switzerland, some poster sites have a window that can be opened for better access when replacing an outdated poster. Usually, they’re locked and only the employee changing the ads has a key to open them. This window was used to prominently advertise Anliker Alarm. The poster shows a man climbing out of said ad, carrying goods he had stolen only moments earlier. The window from the poster site is – of course – wide open.

Awards

Silver Award Print & Outdoor Poster Advertising

Details

Credits

Publicis Communications Schweiz

Agency Producer: Cem van der Schaar Benjamin Kaegi
Art Director: Bruce Roberts
Copywriter: David Luebke
Creative Director: Thomas Wildberger David Fischer
Designer: Anatole Comte
Managing Director: Christian Siegrist
Photographer: Jonathan Heyer
Senior Brand Director: Margrit Weber

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